In addition to a new name, Voyager’s visual identity also incorporates a bold and creative new mark with an image portal which creates a family of interchangeable marks - each telling its own story of maritime adventure and discovery.
 

  Voyager's core mark


Voyager's mark variations



Although it’s the most visible aspect, the museum’s new name is simply the beginning of an overarching Voyager strategy which will guide the museum towards fulfilling its potential as one of Auckland and New Zealand’s most important cultural institutions.  

A key focus for the museum has been increasing the relevancy of the rest of museum experience to meet the modern expectations that people now have for museums.

From an exhibitions perspective, the type of interactive, technology-rich experience that will be central to the Blue Water Black Magic exhibition will be increasingly replicated throughout the remainder of the museum, as part of the strategy to create more engaging, more appealing exhibitions with broad public appeal.

Other aspects of the Voyager strategy include a ‘black out’ of the museum’s significant building assets to give a better reflection of the size and scale of the experience on offer, the replacement of all external signage, a new arrival experience for visitors in our redesigned front of house facility, and an entirely new range of modern and stylish Voyager merchandise.